Glacéau Vitaminwater
Heritage
- Born in New York City 1996
- Launched in Australia 2009
Brand Positioning
- GLACÉAU vitaminwater is a great tasting enhanced water with vitamins & other nutrients.
- GLACÉAU vitaminwater starts with water that is filtered so impurities have been removed. it is then enhanced with vitamins and minerals.
every 500ml bottle of GLACÉAU vitaminwater has at a minimum: 21% of the RDI of four b vitamins (b3 + b5 + b6 +b12) & 83% of the RDI of vitamin c
Target Consumer
- while anyone from 13-80 years old who’s looking a little thirsty is in need of delicious hydration, typical GLACÉAU vitaminwater drinkers are:
- 18-24 male/female
- colourful people: in the know and constantly exploring... everything
- trendsetters...anything but ordinary
Flavour Range
GLACÉAU vitaminwater comes in 6 great tasting varieties:
- energy (citrus)
- recoup (peach-mango)
- focus (kiwi strawberry)
- power-c (dragonfruit)
- revive (fruit punch)
- triple-x (acai, blueberry, pomegranate)
Pack
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